AQA A-Level Psychology: Paper 2 - Psychology in Context

7182/2     2 hours     96 marks     33.3% of A-Level     Sections: Approaches, Biopsychology, Research Methods

Topic 1 - Approaches in Psychology

1.1  Behaviourist approach - classical & operant conditioning

Behaviourism (Watson, 1913): psychology should be a science of observable behaviour only - rejects introspection. Assumes humans are born as a blank slate (tabula rasa); behaviour is learned from the environment. Uses lab experiments and animal studies for generalisation.


Classical conditioning (Pavlov, 1927): learning through association.

Pavlov demonstrated that dogs could be trained to salivate to a neutral stimulus (a bell) that had been repeatedly paired with food.

StageEvent
BeforeUCS (food)UCR (salivation); NS (bell) → no response.
DuringNS (bell) + UCS (food) presented repeatedly together.
AfterCS (bell) alone → CR (salivation). Learning has occurred.

Key concepts: generalisation (similar stimuli produce the CR); discrimination (only specific stimuli produce the CR); extinction (CS no longer produces CR if not occasionally paired with UCS); spontaneous recovery (a previously extinguished response reappears).


Operant conditioning (Skinner, 1953): learning through consequences of behaviour. Skinner used a Skinner box with rats and pigeons.

Positive reinforcement
Behaviour produces a pleasant consequence (e.g. food pellet) → behaviour is strengthened.
Negative reinforcement
Behaviour removes an unpleasant stimulus (e.g. an electric current stops) → behaviour is strengthened.
Punishment
Behaviour produces an unpleasant consequence → behaviour is weakened/decreased.

Evaluation:

  • Scientific credibility: based on objective lab experiments; high control of variables; behaviour measured directly - very replicable.
  • Real-world application: token economies in prisons/hospitals (operant); systematic desensitisation and flooding for phobias (classical).
  • Animal research generalisation: findings come largely from animal studies (rats, pigeons, dogs); humans have language and complex cognition that may make findings less applicable.
  • Environmental determinism: behaviour is seen as entirely determined by past reinforcement history, ignoring free will and conscious decision-making (Skinner explicitly rejected free will).
  • Ethical issues with Skinner: animals subjected to stressful conditions in Skinner boxes; ethical concerns about welfare.

1.2  Social learning theory (Bandura)

Social Learning Theory (Bandura, 1977): behaviour is learned through observation and imitation of others within a social context. Bridges behaviourist and cognitive approaches by including mediational (cognitive) processes.

Vicarious reinforcement
Learning by observing others being rewarded. If a model is reinforced for a behaviour, the observer is more likely to imitate that behaviour. If the model is punished, the observer is less likely to imitate.
Identification
People are more likely to imitate models they identify with - models who are similar to them, of higher status, or attractive. Identification increases the likelihood of imitation.

Four mediational (cognitive) processes (the ARRM acronym):

  1. Attention: the observer must notice the behaviour.
  2. Retention: the observer must remember the behaviour (cognitive representation).
  3. Reproduction: the observer must be physically able to imitate it.
  4. Motivation: the observer must want to perform it (typically influenced by expected reward/vicarious reinforcement).

Bandura's Bobo doll studies (1961, 1963):

1961 study: 72 children (3-6 years) watched an adult model either behave aggressively (hitting/kicking a Bobo doll) or non-aggressively. When later allowed to play with the doll, children who had seen the aggressive model imitated the aggressive behaviour - particularly boys observing male models.

1963 study (vicarious reinforcement): children watched the model rewarded, punished, or experiencing no consequences. Aggressive behaviour was imitated most when the model was rewarded; least when punished.


Evaluation:

  • Important contribution: bridges behaviourism (learning) with cognitive processes (thinking, remembering); explains how learning occurs without direct reinforcement.
  • Research support: Bandura's Bobo doll studies are well-replicated; real-world evidence of imitation in media violence research.
  • Lab artificiality: Bobo doll was designed to be hit; children may have been responding to demand characteristics (Cumberbatch, 1990).
  • Underestimates biology: ignores biological factors (e.g. testosterone for aggression; boys imitated more than girls in Bandura's study, perhaps biological as well as social).
  • Real-world application: explains cultural learning, gender role acquisition, and the impact of media violence; used in behaviour modification programmes.

1.3  Cognitive approach

Cognitive approach: studies the internal mental processes involved in making sense of the environment - perception, attention, memory, language, problem-solving. Argues these can be studied scientifically by making inferences from observable behaviour.


Theoretical and computer models:

Theoretical models
Abstract representations of mental processes - e.g. Multi-Store Model (Atkinson & Shiffrin), Working Memory Model (Baddeley & Hitch). Typically presented as flow diagrams showing the flow of information through different mental stages.
Computer models
The mind is compared to a computer: input (sensory) → processing → output (behaviour). Concepts borrowed from computing - "coding", "storage", "retrieval". Useful in development of AI and helped lead to cognitive neuroscience.

The role of schema: a "package" of information developed through experience that helps us interpret and predict the world. Schemas allow rapid processing but can lead to distortion (e.g. eyewitness misremembering events to fit a schema). Babies are born with simple schemas (e.g. for sucking, grasping) that develop through experience.


Cognitive neuroscience: the scientific study of the influence of brain structures on mental processes. Combines cognitive psychology with brain-scanning technologies (fMRI, PET, EEG) to map cognitive processes onto biological structures. Examples: identifying the role of the hippocampus in memory; Broca's and Wernicke's areas in language.


Evaluation:

  • Scientific methods: uses lab experiments to study mental processes; produces reliable, replicable data and has informed cognitive neuroscience.
  • Real-world application: CBT (treats depression); eyewitness testimony research; AI development.
  • Machine reductionism: the computer analogy ignores emotion and motivation, which influence cognition; humans are not machines.
  • Inferences may be subjective: mental processes inferred from behaviour can be misinterpreted.
  • Less ecological validity: often uses artificial lab tasks (e.g. memorising lists) rather than real-world cognition.

1.4  Biological approach

Biological approach: all behaviour can be explained in terms of biological processes - genetics, neurochemistry, brain structure, evolution. Closely linked to medicine.


Genetic basis of behaviour:

  • Twin studies: compare monozygotic (MZ, identical) twins (100% shared genes) with dizygotic (DZ, fraternal) twins (50% shared genes). Higher MZ concordance suggests genetic influence (e.g. Nestadt et al., 2010 - 68% MZ concordance vs 31% DZ for OCD).
  • Family and adoption studies: comparing biological vs adoptive relatives; useful for separating genetic from environmental influence.
  • Genotype vs phenotype: genotype = a person's genetic make-up; phenotype = the way genes are physically expressed, influenced by environment. Same genotype can produce different phenotypes (e.g. height varies with nutrition).

Neurochemistry: neurotransmitters (e.g. serotonin in depression and OCD; dopamine in schizophrenia and addiction) and hormones (e.g. testosterone in aggression; cortisol in stress) affect behaviour.


Evolution & behaviour: Darwin's (1859) theory of natural selection: traits that increase survival and reproductive success are passed on; over generations these become more common in the population. Used to explain attachment (Bowlby), mate selection, parental investment, aggression.


Evaluation:

  • Highly scientific: uses objective methods (fMRI, drug trials, genetic analysis).
  • Real-world application: psychoactive drugs (SSRIs for depression/OCD; antipsychotics for schizophrenia) treat millions worldwide.
  • Biological determinism: reduces complex behaviour to biology alone; ignores cognition, emotion, free will, and social context.
  • Nature ignores nurture: twin studies are never 100% concordant - environment matters too. A diathesis-stress model is more inclusive.
  • Ethical and social implications: claiming behaviour is biologically caused can be used to justify inequality or discrimination (e.g. "born criminal").

1.5  Psychodynamic approach (Freud)

Psychodynamic approach (Freud, early 1900s): emphasises the influence of the unconscious mind, early childhood experiences, and innate drives (sex, aggression). Behaviour is largely determined by unconscious motives.


Structure of personality (tripartite):

Id
Present from birth. The unconscious, primitive drives (sex, aggression). Operates on the pleasure principle - demands immediate gratification.
Ego
Develops around age 2. The conscious, rational part. Operates on the reality principle - mediates between the id and the superego. Uses defence mechanisms.
Superego
Develops around age 5. The moral component (internalised parental and societal values). Operates on the morality principle. Causes guilt when its standards are violated.

Defence mechanisms: unconscious strategies used by the ego to manage conflict between the id and superego.

Repression
Pushing unacceptable thoughts and memories into the unconscious. E.g. forgetting a traumatic event.
Denial
Refusing to accept reality. E.g. addict denying they have a problem.
Displacement
Redirecting feelings (often aggression) from the threatening target to a safer one. E.g. shouting at a sibling after being told off.

Psychosexual stages: Freud's theory that personality develops through five stages, each focused on a different erogenous zone. Fixation at any stage causes lasting personality traits.

StageAgeFocus / ConflictConsequence of fixation
Oral0-1Mouth (feeding, weaning)Smoking, biting nails, sarcasm, "oral" personality
Anal1-3Anus (toilet training)Anal-retentive (perfectionism, obsessiveness) or anal-expulsive (messy, thoughtless)
Phallic3-6Genitals (Oedipus complex in boys; Electra complex in girls)Phallic personality (narcissism, recklessness); failure to identify with same-sex parent
Latency6-pubertyEarlier conflicts repressedNo fixation point (dormant stage)
GenitalPuberty+Sexual desires reawakenDifficulty forming heterosexual relationships

Little Hans (Freud, 1909): case study of a 5-year-old boy with a phobia of horses. Freud interpreted Hans's fear as displaced anxiety from the Oedipus complex - fear of his father transferred to horses. Used as evidence of the Oedipus complex.


Evaluation:

  • Practical application: founded psychoanalysis, the first form of "talking therapy" - influence persists in modern therapy.
  • Explanatory power: influenced art, literature, parenting, and is still widely used by psychotherapists.
  • Unfalsifiable: concepts (unconscious, id, defence mechanisms) cannot be tested empirically. Karl Popper argued the psychodynamic approach is pseudoscientific.
  • Reliance on case studies: Freud built theories from a small number of biased cases (mainly middle-class Viennese women), limiting generalisability.
  • Psychic determinism: all behaviour determined by unconscious causes - ignores free will and conscious choice.
  • Gender bias: Freud's theories of women (penis envy, weaker superego) have been heavily criticised as misogynistic and culturally biased.

1.6  Humanistic approach (Maslow, Rogers)

Humanistic approach (Maslow, Rogers - 1950s): emphasises free will, the uniqueness of the individual, the importance of personal growth, and the drive towards self-actualisation. Rejects determinism. The "third force" alongside behaviourism and psychodynamic.


Maslow's hierarchy of needs (1943): a pyramid of five needs that motivate behaviour. Lower needs must be satisfied before higher ones motivate.

  1. Physiological - food, water, warmth, sleep.
  2. Safety - security, stability.
  3. Love & belonging - relationships, family, social groups.
  4. Esteem - recognition, status, achievement.
  5. Self-actualisation - fulfilling one's full potential. The pinnacle.

Maslow estimated fewer than 1% of adults reach self-actualisation.


Rogers's person-centred theory: for personal growth, individuals need congruence between their self-concept (how they see themselves) and their ideal self (who they want to be). A large gap causes low self-worth and prevents self-actualisation.

Conditions of worth: when love is given conditionally (e.g. "I will love you if you achieve top grades"), the child develops conditions of worth and tries to live up to others' expectations - hindering personal growth. Rogers argued that mental disorders are often the result of conditions of worth imposed in childhood.

Client-centred therapy: Rogers developed counselling based on offering the client unconditional positive regard, empathy, and genuineness - the conditions needed to close the gap between self and ideal self.


Evaluation:

  • Holistic - considers the whole person: looks at the individual as a whole, rather than reducing them to component parts (unlike biological or behaviourist).
  • Positive approach: emphasises potential for personal growth; counters the pessimism of psychodynamic (deterministic) and behaviourist views.
  • Real-world application: Rogers's client-centred therapy is widely used; Maslow's hierarchy is applied in workplaces and education.
  • Limited research evidence: concepts like self-actualisation are hard to test scientifically; lack of measurable variables.
  • Cultural bias: self-actualisation reflects individualist Western values; in collectivist cultures, group needs may take priority.
  • Untestable concepts: congruence, free will, self-actualisation cannot be measured directly - lacks scientific rigour.

1.7  Comparison of approaches

ApproachView of behaviourFree will / determinismNature / nurtureScientific?
BehaviouristLearned via conditioningEnvironmental determinismNurtureHighly scientific (lab experiments)
SLTLearned via observation + cognitionSoft determinism (reciprocal)Nurture (with some cognitive contribution)Scientific (lab studies)
CognitiveResult of internal mental processesSoft determinismInteractionistScientific (inferences from behaviour, fMRI)
BiologicalResult of biology (genes, neurochemistry, brain)Biological determinismStrongly natureHighly scientific
PsychodynamicUnconscious drives, early experiencePsychic determinismInteractionist (innate drives + early experience)Largely unscientific (unfalsifiable)
HumanisticConscious choices and self-growthFree willBoth, with personal experience centralNot very scientific - emphasises subjectivity

16-mark questions often ask you to compare two approaches. Use the table above as a frame: pick 2-3 dimensions (e.g. determinism, nature/nurture, scientific status) and analyse rather than just describe.

Topic 2 - Biopsychology

2.1  Nervous system

The nervous system is a network of specialised cells (neurons) that transmit information by electrical and chemical signals.

Two main functions: (1) to collect, process, and respond to information; (2) to coordinate the working of different organs.

Nervous System ├── Central Nervous System (CNS) │ ├── Brain │ └── Spinal cord └── Peripheral Nervous System (PNS) ├── Somatic Nervous System (voluntary movement, sensory) └── Autonomic Nervous System (ANS) - involuntary ├── Sympathetic (fight-or-flight) └── Parasympathetic (rest-and-digest)

CNS - Central Nervous System
Comprises the brain (centre of conscious awareness, divided into cerebrum, cerebellum, diencephalon, brain stem; outer layer = cerebral cortex) and the spinal cord (an extension of the brain that passes messages to/from the brain and connects nerves to the PNS; responsible for reflex actions).
PNS - Peripheral Nervous System
Transmits messages via neurons to/from CNS. Subdivided into somatic (voluntary movement, sensory information) and autonomic (involuntary functions: heart rate, digestion, breathing).
Sympathetic NS
Prepares the body for "fight-or-flight": increases heart rate, dilates pupils, inhibits digestion, releases glucose, releases noradrenaline.
Parasympathetic NS
"Rest-and-digest": slows heart rate, constricts pupils, stimulates digestion, conserves energy. Returns the body to a relaxed state after fight-or-flight.

2.2  Neurons & synaptic transmission

Types of neuron:

Sensory neuron
Carries messages from sensory receptors (skin, eyes, ears) to the CNS. Long dendrites and short axons.
Relay neuron
Connects sensory and motor neurons (or other relay neurons). Found in the brain and spinal cord. Short dendrites, short axons.
Motor neuron
Carries messages from the CNS to effectors (muscles, glands). Short dendrites and long axons.

Neuron structure:

  • Dendrites: receive impulses from neighbouring neurons.
  • Cell body (soma): contains the nucleus.
  • Axon: carries the electrical impulse (action potential) away from the cell body.
  • Myelin sheath: fatty layer insulating the axon to speed up impulse transmission.
  • Nodes of Ranvier: gaps in the myelin sheath that allow the impulse to "jump" - speeding transmission.
  • Axon terminals: ends of the axon containing synaptic vesicles with neurotransmitters.

Electrical transmission: when a neuron is in a resting state, the inside of the cell is negatively charged relative to the outside. When activated by a stimulus, it becomes positively charged for a split second - causing an action potential to travel down the axon.


Synaptic transmission: when an action potential reaches the axon terminal:

  1. Synaptic vesicles release neurotransmitters into the synaptic cleft (gap between neurons).
  2. Neurotransmitters diffuse across and bind to receptor sites on the postsynaptic neuron.
  3. This triggers either an excitatory postsynaptic potential (e.g. noradrenaline - makes the postsynaptic neuron more likely to fire) or an inhibitory postsynaptic potential (e.g. GABA - makes it less likely to fire).
  4. The postsynaptic neuron sums all excitatory and inhibitory inputs (summation). If the net result is sufficiently positive (above threshold), the neuron fires its own action potential.
  5. Neurotransmitters are then either broken down by enzymes or reuptaken back into the presynaptic neuron.

Examiners credit the correct sequence: action potential → vesicles → neurotransmitter → cleft → receptor → excitatory/inhibitory effect → summation. Always name noradrenaline (excitatory) and GABA (inhibitory) as examples.

2.3  Endocrine system & fight-or-flight

Endocrine system: a network of glands throughout the body that release hormones into the bloodstream to regulate organ function. Works alongside the nervous system but slower and longer-lasting.

Pituitary gland
The "master gland" - located in the brain. Controls the release of hormones from all other glands. Releases ACTH (which triggers cortisol).
Adrenal glands
On top of the kidneys. Adrenal medulla releases adrenaline and noradrenaline (fight-or-flight). Adrenal cortex releases cortisol (stress).
Thyroid gland
In the neck. Releases thyroxine, regulating metabolism, heart rate, and growth.
Gonads (ovaries / testes)
Ovaries release oestrogen and progesterone; testes release testosterone. Regulate sexual development and behaviour.

Fight-or-flight response (Cannon, 1932):

  1. The amygdala in the brain detects a threat.
  2. It signals the hypothalamus, which activates the sympathetic nervous system (SNS).
  3. The SNS stimulates the adrenal medulla to release adrenaline and noradrenaline into the bloodstream.
  4. Physiological responses: heart rate ↑, blood pressure ↑, pupils dilate, breathing rate ↑, digestion inhibited, glucose released from liver, blood diverted to muscles - prepares body to fight or flee.
  5. Once the threat passes, the parasympathetic nervous system takes over - "rest and digest" - returning the body to baseline.

HPA axis (slower, longer-term stress response): hypothalamus → releases CRH → pituitary releases ACTH → adrenal cortex releases cortisol. Sustained high cortisol can damage immune function and memory.


Evaluation:

  • Real-world application: understanding fight-or-flight helps explain anxiety disorders and informs stress management interventions.
  • "Tend and befriend" (Taylor et al., 2000): argued the fight-or-flight response is androcentric - females may respond to stress by tending to offspring and seeking social support, due to evolutionary differences and the hormone oxytocin.
  • Negative consequences of chronic activation: repeated activation increases cardiovascular risk, immune suppression (Tomova et al., 2014).
  • Freeze response: Gray (1988) - the first response to threat is often to "freeze" (stop, assess), not fight or flee.

2.4  Localisation of function in the brain

Localisation of function: the theory that specific areas of the brain are responsible for specific physical and psychological functions. Contrast: holistic theory (all parts of the brain involved in all functions; Lashley, 1950).


The cerebrum is divided into two hemispheres (left/right) each further divided into four lobes:

Frontal lobe (motor cortex)
Located at the back of the frontal lobe. Controls voluntary motor movement on the opposite side of the body. Different parts control different body areas (motor homunculus).
Parietal lobe (somatosensory cortex)
Front of the parietal lobe. Processes sensory input from the skin (touch, temperature, pain). Contralateral organisation; amount of cortex devoted to each area reflects sensitivity (e.g. hands/face have large representations).
Occipital lobe (visual cortex)
Located at the back of the brain. Processes visual information. Each hemisphere receives input from the opposite visual field (left visual field → right visual cortex).
Temporal lobe (auditory cortex)
Processes auditory information. Includes Wernicke's area (language comprehension).

Language centres (left hemisphere - lateralised in most people):

Broca's area
Posterior frontal lobe of the left hemisphere. Responsible for speech production. Damage causes Broca's aphasia - slow, laborious, non-fluent speech. Broca (1861): patient "Tan" could only say one word but understood speech - identified the area at autopsy.
Wernicke's area
Posterior temporal lobe of the left hemisphere. Responsible for language comprehension. Damage causes Wernicke's aphasia - fluent but nonsensical speech ("word salad") and poor understanding. Wernicke (1874).

Evaluation:

  • Brain scan evidence: Petersen et al. (1988) used PET scans showing Broca's area active during a reading task, Wernicke's active during a listening task - supports localisation.
  • Neurosurgical evidence: Dougherty et al. (2002) - 32 OCD patients underwent cingulotomy (lesioning specific brain area); 30% achieved successful response, 14% partial - supports localisation of OCD-related circuits.
  • Case study evidence: Phineas Gage (1848) - iron rod through left frontal lobe; survived but his personality changed (irritable, impulsive). Suggests the frontal lobe has a role in personality/regulation.
  • Plasticity challenges strict localisation: Lashley (1950) - rats with cortex damage could still learn mazes; suggests learning is distributed (equipotentiality). Modern view: localisation + distribution.
  • Communication is important: language likely involves a network of areas (Broca, Wernicke, arcuate fasciculus) - oversimplifying to one area is misleading.

2.5  Lateralisation & split-brain research (Sperry)

Hemispheric lateralisation: the two cerebral hemispheres are functionally different. Left hemisphere dominant for language and analytical processing; right hemisphere dominant for spatial, holistic, and emotional processing. The two hemispheres communicate via the corpus callosum.


Sperry (1968) - split-brain research: studied 11 patients who had undergone commissurotomy - surgical cutting of the corpus callosum to treat severe epilepsy. After surgery, the hemispheres could no longer communicate, allowing each to be tested in isolation.

Procedure: participants fixated on a central point; words or images were projected to either the right visual field (RVF → left hemisphere) or the left visual field (LVF → right hemisphere) for ~1/10 of a second (too quick for eye movement).

Key findings:

  • Object presented to RVF (left hemisphere): participants could verbally describe it (left hemisphere has language).
  • Object presented to LVF (right hemisphere): participants could NOT verbally describe it, but could draw it with their left hand or pick out the matching object by touch with their left hand. (Right hemisphere recognises but cannot speak.)
  • Synthesis impossible across hemispheres: if one image shown to each hemisphere, participants treated them separately without integrating.

Conclusion: language is lateralised to the left hemisphere; the right hemisphere has limited language ability but can recognise objects and produce drawings. Strong evidence for lateralisation.


Evaluation:

  • Standardised procedure: Sperry used a carefully designed setup that has been replicated and supports the conclusions.
  • Some lateralisation evident in everyday tasks: Fink et al. (1996) used PET scans on neurotypical participants - found left hemisphere active during detailed analysis (e.g. focusing on a tree); right hemisphere for overall ("forest").
  • Generalisation issues: the patients had epilepsy and surgery, which may have caused atypical brain organisation; small sample (n = 11).
  • Differences in lateralisation may be exaggerated: in everyday life the hemispheres work together via the corpus callosum; popular "left-brained vs right-brained" personality claims are not supported.
  • Ethical issues: some argue the patients were too easily exploited as research participants; however, valuable scientific knowledge resulted.

2.6  Plasticity & functional recovery

Brain plasticity (neuroplasticity): the brain's ability to change and adapt as a result of experience and new learning. The brain forms new synaptic connections and prunes unused ones. Most plasticity occurs in childhood but continues throughout life.


Maguire et al. (2000) - London taxi drivers: using MRI, found taxi drivers had a significantly larger posterior hippocampus (used for spatial memory) than a control group. The longer they had been driving, the more pronounced the difference. Demonstrates structural plasticity.


Draganski et al. (2006): imaged medical students' brains before and after their exams - found learning-induced changes in the posterior hippocampus and parietal cortex. Shows plasticity in adults from short-term learning.


Functional recovery (a form of plasticity): after brain damage (e.g. stroke, trauma), unaffected areas of the brain can adapt and compensate for damaged ones. The brain rewires by:

  • Axonal sprouting: growth of new nerve endings that connect with other undamaged neurons.
  • Reformation of blood vessels in damaged areas.
  • Recruitment of homologous areas on the opposite hemisphere (e.g. if Broca's area damaged, the right-hemisphere equivalent may take over).
  • Denervation supersensitivity: axons becoming aroused by similar electrical impulses to compensate for damaged ones.

Evaluation:

  • Real-world application: understanding has led to neurorehabilitation programmes following stroke or trauma (e.g. constraint-induced movement therapy).
  • Negative plasticity: Medina et al. (2007) - prolonged drug use can produce poorer cognitive functioning and dementia; phantom limb pain - reorganisation of somatosensory cortex causes pain perception in a missing limb (Ramachandran & Hirstein, 1998).
  • Age and recovery: Bezzola et al. (2012) - 40 hours of golf training in 40-60-year-olds led to changes in motor cortex - functional recovery is not limited to young people.
  • Cognitive reserve: Schneider et al. (2014) - more education (cognitive reserve) was associated with better recovery from brain injury - suggests pre-existing brain organisation affects recovery.
  • Recovery is not always complete: severe damage may produce only partial recovery; not all neurons regenerate.

2.7  Ways of studying the brain

fMRI (functional MRI)
Measures changes in blood oxygenation and flow as a proxy for brain activity. Active areas use more oxygen → BOLD signal. Strengths: high spatial resolution (1-2 mm); non-invasive; no radiation. Limitations: poor temporal resolution (~5-second delay); expensive; requires participant to lie still.
EEG (electroencephalogram)
Measures electrical activity via electrodes on the scalp; records overall brainwaves. Strengths: excellent temporal resolution (millisecond accuracy); useful for studying sleep, epilepsy. Limitations: poor spatial resolution - cannot identify exact source of activity; only measures surface activity.
ERPs (event-related potentials)
A specific type of EEG measurement: small voltage changes triggered by a specific stimulus or event. Allows researchers to study brain responses to particular cognitive processes. Strengths: excellent temporal resolution. Limitations: requires many trials and statistical extraction from noise; poor spatial resolution.
Post-mortem examination
Examination of the brain after death, usually to investigate the cause of an unusual behavioural pattern observed in life (e.g. Broca's "Tan", HM). Strengths: detailed examination of brain structures; vital for early neuroscience. Limitations: cause and effect cannot be established (was damage cause or consequence?); cannot follow up; ethical issues regarding consent.

Spatial vs temporal resolution:

TechniqueSpatial resolutionTemporal resolution
fMRIHigh (1-2 mm)Poor (~5 s delay)
EEG / ERPPoorExcellent (millisecond)
Post-mortemVery high (structural detail)None (static)

Topic 3 - Research Methods

3.1  Experimental methods

An experiment investigates a cause-and-effect relationship by manipulating an independent variable (IV) and measuring its effect on a dependent variable (DV) while controlling other variables.

Laboratory experiment
Conducted in a controlled environment. IV deliberately manipulated by researcher. Strengths: high control of EVs; high internal validity; replicable. Limitations: low ecological validity; high risk of demand characteristics.
Field experiment
Conducted in a natural setting; IV still manipulated by researcher. Strengths: higher ecological validity; participants may not know they're in a study. Limitations: less control of EVs; ethical issues (consent).
Natural experiment
IV is naturally occurring (not manipulated by researcher), e.g. presence/absence of a disorder. Strengths: allows research on otherwise unethical IVs (e.g. trauma). Limitations: participants not randomly allocated; may have low internal validity; rare opportunities.
Quasi-experiment
IV is a pre-existing characteristic of participants (age, gender), not manipulated. Conducted in controlled or natural settings. Strengths: allows comparison of pre-existing groups. Limitations: no random allocation; cannot establish cause-and-effect with certainty.

3.2  Aims, hypotheses, & variables

Aim
A general statement of the purpose of the study (what the researcher wants to find out). Example: "To investigate whether caffeine improves memory."
Hypothesis
A precise, testable, operationalised statement about the expected outcome of the study. Stated before data collection.
Directional (one-tailed)
Predicts the direction of the effect. Used when previous research suggests a direction. E.g. "People who drink coffee recall more words from a list than those who drink water."
Non-directional (two-tailed)
Predicts an effect but not its direction. Used when no clear directional evidence. E.g. "There will be a difference in recall between coffee drinkers and water drinkers."
Null hypothesis
States there is no effect/no difference, beyond chance. The hypothesis that statistical testing tries to reject. E.g. "There will be no difference in recall between coffee and water drinkers."
Operationalisation
Defining variables in measurable, observable terms. E.g. "memory" → "number of words recalled from a 20-word list in 60 seconds".

Types of variable:

  • Independent variable (IV): what the experimenter manipulates.
  • Dependent variable (DV): what is measured.
  • Extraneous variables (EVs): any variables, other than the IV, that may affect the DV. Must be controlled.
  • Confounding variables: EVs that have systematically varied with the IV, making it impossible to determine which is responsible for the change in DV.

3.3  Experimental designs

Independent groups
Different participants in each condition. Strengths: no order effects; less time-consuming. Limitations: individual differences confound results; needs more participants. Solution: random allocation.
Repeated measures
Same participants take part in all conditions. Strengths: removes individual differences; fewer participants needed. Limitations: order effects (practice, fatigue, boredom); higher demand characteristics. Solutions: counterbalancing (half do A→B; half do B→A) or randomisation of condition order.
Matched pairs
Different participants in each condition, but matched on key variables (e.g. age, IQ). Identical twins are perfect matches. Strengths: reduces individual differences; no order effects. Limitations: time-consuming; impossible to match perfectly on all variables.

Randomisation vs random allocation: these are different control methods. Random allocation assigns participants to conditions by chance (removes individual difference confounds in independent groups design). Randomisation refers to randomising the order of trials or stimuli within a study (for example, presenting words in a different random order for each participant) so that order bias does not affect results.

3.4  Sampling methods

Target population: the group from which the sample is drawn. Sample: the participants actually taking part. A representative sample reflects the population characteristics.

Random sampling
Every member of the target population has an equal chance of selection (e.g. names from a hat, computer random selection). Strengths: unbiased; representative if N is large. Limitations: needs a complete list of the population; selected participants may refuse.
Systematic sampling
Every nth person from a list is selected (e.g. every 10th name). Strengths: objective; relatively unbiased. Limitations: needs a sampling frame; potentially biased if there is an underlying pattern in the list.
Stratified sampling
Population divided into subgroups (strata); samples drawn from each in proportion to the population. Strengths: highly representative. Limitations: time-consuming; need accurate population data.
Opportunity sampling
Whoever is available is asked. Strengths: quick, easy, cheap. Limitations: biased (over-represents whoever is in the location); not representative.
Volunteer (self-selecting) sampling
Participants respond to an advert. Strengths: easy; people are willing. Limitations: volunteer bias - those who volunteer differ systematically (often more cooperative or more motivated).

3.5  Ethics & ethical guidelines (BPS)

BPS Code of Ethics (2018) sets four principles: respect, competence, responsibility, integrity. Key ethical issues:

Informed consent
Participants must be informed of the aims, procedures, their rights, and the use of data, and consent before participating. Cannot fully give informed consent if deceived. Solution: presumptive consent (asking similar people); retrospective consent (after debriefing).
Deception
Deliberately misleading or withholding information. Only acceptable if necessary and if the benefits outweigh the harm. Solution: debrief participants thoroughly after the study.
Protection from harm
Participants must not be exposed to risks greater than in everyday life - physical or psychological harm. Solution: avoid risky procedures; allow withdrawal; offer counselling if needed.
Right to withdraw
Participants must be told they can leave the study at any time, including withdrawing their data afterwards. Especially important when deception has occurred or when sensitive topics are involved.
Confidentiality
Personal data must be kept anonymous (no names) and secure. Governed by the Data Protection Act 2018/GDPR. Findings should not identify individuals unless they have consented.
Privacy
Participants' right not to be observed without consent. Public spaces are usually exempt, but the line can be blurred.

Cost-benefit analysis: ethical committees weigh the scientific value of a study against the potential harm to participants before approving it.

3.6  Observations, self-report, & correlations

Observational techniques:

Naturalistic vs controlled
Naturalistic: in everyday setting; high ecological validity; low control. Controlled: lab/structured; high control; lower ecological validity.
Covert vs overt
Covert: participants unaware; reduces demand characteristics but raises ethical issues. Overt: participants know they're being observed; ethical but risks demand characteristics.
Participant vs non-participant
Participant: observer joins the group; insider perspective; risks losing objectivity. Non-participant: observer stays apart; more objective; may miss insider context.
Behavioural categories
Breaking behaviour into discrete, observable categories before observation begins. Must be objective, mutually exclusive, and exhaustive. Crucial for reliability.

Sampling in observations: event sampling (count every occurrence of an event); time sampling (record what's happening at set intervals, e.g. every 30 s).


Self-report techniques:

Questionnaires
Written questions, completed without researcher. May contain closed questions (fixed responses; quantitative) or open questions (free response; qualitative). Strengths: efficient; standardised. Limitations: social desirability bias; response set; questions may be misunderstood.
Interviews
Structured: fixed schedule of questions; standardised. Unstructured: free conversation; explores topics in depth. Semi-structured: combination. Strengths: rich qualitative data. Limitations: interviewer bias; time-consuming; social desirability.

Correlations: investigate the relationship between two co-variables (no IV is manipulated).

  • Positive correlation: as one variable increases, so does the other (e.g. study hours and exam grade).
  • Negative correlation: as one variable increases, the other decreases (e.g. screen time and sleep duration).
  • Zero correlation: no relationship.
  • Correlation coefficient (r): ranges from -1 (perfect negative) through 0 (none) to +1 (perfect positive).
  • Strengths: can study variables that cannot be ethically manipulated; can suggest hypotheses. Limitations: correlation ≠ causation; third (intervening) variables; non-linear relationships missed.

3.7  Content analysis & thematic analysis

Content analysis
Method for analysing qualitative data (interview transcripts, media content) and converting it into quantitative form through coding. Coding: the researcher defines categories (e.g. "aggressive acts", "positive statements"), then assigns each unit of data to a category; each occurrence is labelled with a code. This makes the data countable and comparable. Steps: (1) read material; (2) define coding categories; (3) code each unit; (4) tally coded occurrences; (5) analyse statistically. Used to study media representations, language patterns, etc.
Thematic analysis
A purely qualitative method. Identifies recurring themes within data. Steps: (1) familiarise with the data; (2) generate initial codes; (3) search for themes; (4) review and define themes; (5) write up. Themes are emergent, not prescribed.

Strengths: useful where direct experiment is impossible; high ecological validity (real-world data). Limitations: researcher bias in coding; lacks control of context; can become reductive if reducing qualitative themes to numerical counts.


Primary vs secondary data and meta-analysis:

Primary data
Data collected by the researcher themselves directly from participants (e.g. experiment results, interview transcripts). Advantage: tailored to research question; researcher controls quality. Disadvantage: time-consuming and costly.
Secondary data
Data already collected by others and reused (e.g. government statistics, previous studies). Advantage: large datasets available cheaply; long-term trends accessible. Disadvantage: not tailored to current question; quality cannot be controlled.

Meta-analysis: a statistical technique that combines the results of multiple studies on the same topic to produce an overall effect size. It is a form of secondary data analysis. Advantage: the large overall sample increases statistical power and reliability of conclusions. Limitation: the analysis is only as good as the studies included; if individual studies have flaws, the meta-analysis inherits them (file drawer problem: studies with null results may not be published, biasing the overall finding).

3.8  Validity, reliability, & peer review

Validity: the extent to which results measure what they claim to measure / generalise.

Internal validity
The extent to which findings can be attributed to the IV alone, not to extraneous variables. Threats: demand characteristics, investigator effects, confounding variables.
External validity
The extent to which findings generalise beyond the study. Includes ecological validity (generalises to other settings), population validity (other people), and temporal validity (other times).
Face validity
Whether a test obviously appears to measure what it claims to. Subjective.
Concurrent validity
Whether the test produces similar results to an established test of the same thing.

Improving validity: use control groups; standardised procedures; reduce demand characteristics (e.g. single-blind, double-blind designs); use anonymous self-reports to reduce social desirability bias.


Reliability: the consistency of findings.

Test-retest reliability
Same test administered twice to the same people; correlation between scores. Acceptable r ≥ 0.8.
Inter-rater (inter-observer) reliability
Two or more observers rate the same behaviour; correlation between ratings. Acceptable r ≥ 0.8.

Improving reliability: standardised procedures; clear, operationalised behavioural categories; training of observers; pilot studies to refine tests.


Peer review: the assessment of scientific work by other experts in the same field before publication. Purposes: (1) allocation of funding; (2) publication of research in journals; (3) assessing the quality and accuracy of work.

Strengths: maintains research quality; spots errors and bias. Limitations: reviewers may have biases (anonymity is supposed to protect against this but doesn't always); publication bias toward positive/novel findings; slow process; can discourage controversial or paradigm-challenging work.

3.9  Features of science & the role of psychology in the economy

Features of science (key features for AQA):

  • Objectivity: minimising researcher bias - all observations are made impartially, separate from the researcher's personal views.
  • The empirical method: knowledge built through direct, systematic observation and measurement, not opinion.
  • Replicability: studies must be repeatable to verify findings; ensures generalisability and reliability.
  • Falsifiability (Popper, 1934): a scientific theory must be capable of being shown wrong (testable predictions). Theories that are unfalsifiable (e.g. some psychodynamic concepts) are pseudo-scientific.
  • Theory construction and hypothesis testing: theories generate falsifiable hypotheses tested through research; results refine the theory.
  • Paradigms and paradigm shifts (Kuhn, 1962): a paradigm is a shared set of assumptions about the field. A paradigm shift occurs when accumulated evidence overturns the existing paradigm (e.g. behaviourism → cognitive revolution). Kuhn argued psychology lacks a single paradigm so is a "pre-science"; others disagree.

Implications of psychological research for the economy: psychological research influences economic productivity, well-being, and policy:

  • Treatments for mental illness: CBT and drug therapies reduce time off work due to depression/anxiety (estimated cost: £100+ billion/year to UK economy).
  • Workplace psychology: motivation theories (Maslow, Herzberg) inform management practice and increase productivity.
  • Eyewitness testimony research: changes how police interview, reducing wrongful convictions and miscarriages of justice (which are costly).
  • Attachment research: informs childcare policies, parental leave, and adoption practice.
  • Cognitive research: education and learning techniques.

3.10  Reporting investigations

Psychological research reports follow a standardised structure (APA style):

SectionContent
Abstract~150-200 words; concise summary of aim, method, results, conclusion.
IntroductionReview of relevant background literature; aims; hypotheses.
MethodDetailed enough to allow replication. Sub-sections: design (experimental design), participants (sampling), materials/apparatus, procedure (step-by-step), ethics.
ResultsDescriptive (means, SDs, tables, graphs) and inferential statistics (statistical tests, p-values). Does not interpret.
DiscussionInterpret findings; relate to previous research; consider limitations; suggest improvements; suggest further research; real-world applications.
ReferencesFull APA-format citations of every source. E.g. Asch, S. E. (1951). Effects of group pressure on the modification and distortion of judgments. In H. Guetzkow (Ed.), Groups, leadership and men (pp. 177-190). Carnegie Press.
AppendicesStimulus materials, raw data, detailed statistical calculations, ethical approval forms.

3.11  Data handling - levels of measurement & descriptive statistics

Quantitative data
Data in numerical form, measured and expressed as numbers. Examples: reaction time in ms, number of words recalled, scores on a scale. Allows precise statistical analysis; objective; replicable. Can lack depth and oversimplify complex human experiences.
Qualitative data
Data in descriptive, non-numerical form: words, images, or narrative accounts. Examples: interview transcripts, diary entries, open-question responses. Rich in detail and captures experience; but harder to analyse objectively and compare across participants.

Closed questions generate quantitative data; open questions generate qualitative data. Quantitative data suits statistical tests; qualitative data suits thematic analysis or content analysis (which converts it to quantitative by coding).


Levels of measurement (NOIR):

LevelDescriptionExample
NominalCategorical data; no order. Numbers represent groupings.Eye colour: blue=1, brown=2, green=3
OrdinalRanked data; intervals between ranks not equal.Likert scale; finishing position in race
IntervalEqual intervals between values; no true zero.Temperature in °C; IQ scores
RatioEqual intervals; true zero point.Reaction time (seconds); number of words recalled

Measures of central tendency:

Mean
Sum of all values divided by N. Uses all data; most sensitive. Affected by extreme values (outliers). Use only with interval/ratio data.
Median
Middle value when data ranked. Not affected by extremes. Use with ordinal/interval/ratio data.
Mode
Most frequent value. Can be used with all levels. Useful for nominal data. May have no mode or multiple modes.

Measures of dispersion (spread):

Range
Difference between highest and lowest value (often + 1 to account for measurement error). Quick but affected by outliers and ignores middle values.
Standard deviation (SD)
Average distance of all scores from the mean. Greater SD = more variability. Uses all data. Best used with interval/ratio data and a normal distribution.

Distributions:

  • Normal distribution: bell-shaped, symmetrical. Mean = median = mode at the peak. ~68% of scores within ±1 SD; ~95% within ±2 SD; ~99.7% within ±3 SD.
  • Skewed distributions: not symmetrical. Positive skew: long tail to the right; most scores clustered at low values; mean > median > mode (e.g. a very hard test). Negative skew: long tail to the left; most scores clustered at high values; mode > median > mean (e.g. a very easy test).

Visual displays: bar charts (nominal/categorical data); histograms (continuous data); scattergrams (correlations); line graphs (changes over time).

3.12  Inferential testing - the sign test

The sign test is a simple non-parametric test for the AS-level. It is used when:

  • Looking for a difference (not a relationship).
  • Using related (paired) data - repeated measures or matched pairs.
  • Data is nominal (categorical) - or can be converted to nominal (e.g. "got better" / "got worse" / "no change").

Procedure:

  1. For each pair of scores, calculate the direction of change (+, -, or 0).
  2. Discard zero scores (no change).
  3. Let N = the total number of non-zero scores.
  4. Let S = the smaller number of either + or - signs (the "less common" sign).
  5. Compare S to the critical value from the sign-test table (based on N, significance level (p ≤ 0.05), and tail direction).
  6. If S ≤ critical value: reject the null hypothesis (result is significant). If S > critical value: retain the null hypothesis.

Worked example: 10 participants rated mood before and after exercise (1-7 scale). 8 improved (+), 1 worsened (-), 1 no change (0).

N = 10 - 1 (zero) = 9 S = smaller of + and - = 1 (the - count) Critical value (one-tailed, p ≤ 0.05, N = 9) = 1 S ≤ critical value → reject null hypothesis. Result is significant: exercise improved mood.

Probability and significance:

  • p value: the probability that the observed result occurred by chance.
  • Conventional significance level: p ≤ 0.05 (5% chance the result is due to chance). Sometimes stricter levels are used (e.g. p ≤ 0.01) for more critical research.
  • Type I error (false positive): rejecting the null hypothesis when it is true; more likely with lenient p values.
  • Type II error (false negative): retaining the null when it is false; more likely with strict p values or small samples.

3.13  Choice of statistical test

To choose the correct inferential test, ask three questions:

  1. Difference or correlation?
  2. Related or unrelated data? (related = repeated measures/matched pairs; unrelated = independent groups)
  3. What level of measurement? (nominal / ordinal / interval+ratio)

The 7-test summary table (AQA spec):

Level of dataDifference - unrelatedDifference - relatedCorrelation
NominalChi-squared (χ²)Sign testChi-squared (χ²)
OrdinalMann-Whitney UWilcoxon TSpearman's rho (ρ)
Interval / ratioUnrelated t-testRelated t-testPearson's r

Mnemonic: "Carrots Should Come Mashed With Suede Under Roast Potatoes" - Chi-squared, Sign test, Chi-squared, Mann-Whitney U, Wilcoxon, Spearman, Unrelated t, Related t, Pearson.


Parametric vs non-parametric:

Parametric tests (t-test, Pearson)
Used when data is interval/ratio, normally distributed, and homogeneity of variance exists. More powerful.
Non-parametric tests (others)
Used when assumptions of parametric tests are not met (e.g. ordinal/nominal data, non-normal distribution). Less powerful (more likely to commit Type II error).

Critical values: determined by significance level, N (or df = degrees of freedom), and one-tailed vs two-tailed (directional vs non-directional hypothesis). Each test has a specific critical-value table to compare with the calculated value.


Rules for significance:

  • For Mann-Whitney U, Wilcoxon T, Sign test, Spearman's ρ: calculated value must be LESS than or equal to critical value for significance.
  • For t-test, Chi-squared, Pearson's r: calculated value must be GREATER than or equal to critical value for significance.

The choice-of-test grid is one of the most commonly tested aspects of research methods. Memorise the 9-cell table and learn the rule about < vs > critical values. Always state the test, level of significance, and whether the result was significant.

3.14  Case studies, pilot studies, & demand characteristics

Case study
An in-depth investigation of a single individual, group, or event over time. Uses multiple methods (interviews, observations, tests). Examples: HM (memory), Clive Wearing, Genie. Strengths: rich, detailed insight; useful for rare cases. Limitations: hard to generalise (N = 1); researcher subjectivity; retrospective data may be unreliable; ethical issues with vulnerable participants.
Pilot study
A small-scale trial of a study before the real one. Purposes: check procedures work; identify problems; refine instructions; estimate likely sample size needed; save time/money. Crucial for improving validity and reliability.
Demand characteristics
Cues that allow participants to guess the aim of the study, leading them to alter their behaviour (e.g. trying to please the researcher - "please-U effect"; trying to sabotage - "screw-U effect"). Reduces internal validity. Solution: single-blind/double-blind designs; deception (where ethical); independent observers.
Investigator effects
Unintended influence of the experimenter on participant behaviour - e.g. tone of voice, body language, expectations. Can be reduced by double-blind procedures (neither experimenter nor participant knows condition).

Single-blind: participants don't know which condition they're in. Double-blind: neither participant nor experimenter knows. Used commonly in drug trials and reduces both demand characteristics and investigator effects.